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UX/UI & PRODUCT DESIGNER • BASED IN THE UK
I'm Satpal Sandhu, a UK-based Product Designer (UX/UI) with 20+ years' experience. I specialise in enterprise B2B SaaS in wealth, pensions, and financial services, from discovery to delivery and design systems.
Wealth Management
B2B SaaS
Financial Services
Mobile & Web
Design Systems
About Me
Designing
digital
experiences
for
nearly
two
decades
I'm Satpal Sandhu, a UK-based Product Designer (UX/UI) with 20+ years' experience. I specialise in turning high-stakes, data-heavy workflows into intuitive, human-centred digital experiences.
For the past 9 years I've worked in regulated FinTech at Delta Financial Systems (acquired by Bravura Solutions), leading design across a pension administration SaaS platform (SIPP/SSAS/Drawdown/Illustration) and related products including adviser portals, secure document management, and banking-style services. My work has helped reduce user errors, improve task efficiency, and cut rework by aligning design, engineering and compliance early.
My approach is practical and outcome-led: discovery and testing where it matters, strong information architecture, and delivery-ready UI that engineers can build confidently.
I use AI to accelerate exploration and documentation (variants, content drafts, edge cases, prototyping), while keeping decisions grounded in user needs, constraints, and craft.
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2017 - 2025
Lead Product Designer (UX/UI)
Delta Financial Systems / Bravura Solutions
Led UX/UI across a wealth and pensions B2B SaaS platform and companion products (portals, document management, reporting, banking-style services). Owned design standards and systemisation, partnered with product, engineering and compliance, and mentored designers.
2013 - 2017
Lead UI Designer
Various Digital Agencies
Designed e-commerce and marketing journeys for retail clients, improving conversion through mobile-first design, testing, and iteration.
2001 - 2013
UI Designer
Various Agencies
Began my career in web design, working with agencies on diverse client projects spanning retail, media, and technology sectors.
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