Made pricing easier to find

Pricing is one of the first things many users look for when comparing local lesson options. I brought pricing into the experience more clearly instead of hiding it too deep in the journey.

Built dedicated area pages

Rather than relying on one general coverage page, I created a location page pattern for key service areas. Each page was designed to feel locally relevant while still following a consistent structure.

Strengthened trust signals

For a one-person service business, trust matters early. I focused on clearer instructor credibility, calmer messaging, stronger proof points, and simpler reassurance around how lessons work.

Improved the contact journey

I simplified the route from page content to enquiry, using stronger calls to action, clearer next steps, and a more supportive contact experience.

Applied the same structure across the site

The goal was not just to improve one or two pages, but to make the whole website feel more coherent, more trustworthy and easier to move through.